We feel that it's important to look after the now so that the future can remain bright for years to come. Whilst we wouldn't class ourselves as hardcore environmentalists it's important for retailers like us to find the best responsibly sourced materials and ensure the safety and ethical values of the farms and factories we use.
At Truly, our mission is to help guide you on your journey to do what is best when it comes to the environment. That's why we take great pride in sourcing the best materials for crafting our clothing, including naturally grown bamboo, cotton and wool.
Grown from untreated GMO-free seeds and healthy soil our denim is made in Europe from all-natural low impact fibres. Using healthier soil, non-polluting pesticides and farmers relying on the rain for watering to product sustainable organic cotton fabric. We work with a GOT certified factory environmentally that is socially conscious ensuring a happy, safe and healthy environment.
Being one of the most sustainable options for eco-friendly clothing and super soft to the touch, Bamboo clothing was a must for the Truly collection. A plant that grows rapidly, needs small amounts of water, and absorbs high amounts of carbon dioxide creates what you might as well call a super fabric. Along with all of these magical properties, bamboo clothing is kind to your skin, anti-bacterial and a UV ray protector.
Sustainable Sourced Cotton
Practically the cashmere of cotton! Grown only in the USA, our cotton represents less than 1% of cotton grown in the world. Like all cotton, its sustainable, renewable and biodegradable. What makes it different are the extra-long fibres, giving clothing premium properties including strength, softness and colour retention. As a fabric, it is perfect all year round, incredibly breathable and has a low chance of pilling or bobbling.
Made from what is known as the Mother of the Forest (or more commonly known the as Beechwood tree), our Modal is manufactured by Lenzing using innovative environmental processes. With 95% of production material being recovered, it is carbon neutral and uses up to 20% less water than cotton. Modal is completely biodegradable whilst being amazingly soft, breathable and pretty hardy so won't shrink, crease or pill.
Looking for clothing that's durable, easy-care, wrinkle resistant and won't lose its shape? Then you've come to the right place. Made from two main ingredients which are both annually renewable resources. The process uses 30% less energy and reduces greenhouse gas emissions by up to 63% vs Nylon.
Since seaweed is a natural renewable source (only harvested once every four years) this fabric is an eco-friendly one. Made from Rockweed or Knotted Icelandic Kelp the Seacell fibres are manufactured ensuring there is no chemical waste released. As a fabric its breathable, light and silky soft to touch as well as retaining iron, calcium, magnesium and Vitamin E within the fibres passing them onto the end wearer.