Truly began with a simple frustration. As an interior designer, our founder Tara spent years searching for that perfect combination—beautiful, quality pieces at a reasonable price. Time and again, she found herself choosing between luxury and affordability, between timeless design and accessible pricing.
So she decided to create what didn't exist: a brand where thoughtful craftsmanship and effortless style could be within reach.
Building Something Different
From the very beginning, Truly was founded on the belief that luxury shouldn't break the bank. Every piece in our collection is designed to last, crafted with care, and made to the highest standards. We believe beautiful things should be built to endure, and that quality should be accessible to everyone who appreciates it.
What started as Tara's vision to fill a gap in the market has grown into a brand that helps thousands of customers create homes and wardrobes they truly love—without compromise.
Resilience Through Challenge
The journey hasn't always been smooth. Early on, we faced the heartbreaking loss of one of our co-founders, who was set to be the face of the brand. It was a devastating moment that could have ended everything before it really began.
Then came overstock challenges, the uncertainty of Covid, and navigating a severe economic downturn. Each obstacle tested our resolve, but also strengthened our commitment to what we'd set out to do.
Through it all, we've stayed true to our founding principles: create beautiful, quality pieces that stand the test of time. Because when times are tough, quality matters even more.
What Drives Us Today
Every cushion, every piece of bedding, every carefully crafted item in our collection carries the same intention Tara had from day one—to offer you something better. Something that feels luxurious, timeless without the trend cycle, and accessible without sacrificing quality.
We're not just selling products. We're building a community of people who believe that the things we bring into our homes and lives should be chosen thoughtfully, made beautifully, and loved for years to come.
Thank you for being part of our story. Whether you're a long-time customer or just discovering us, you're helping us prove that business can be built differently—with purpose, resilience, and heart.
