About Truly

Introducing TRULY – the epitome of sophistication and timeless style.

In a world where trends come and go, we stand firm in our commitment to offering products that transcend fleeting fads. Our collection is meticulously curated to showcase hero products and timeless pieces, designed to carry you through every season with effortless grace.

At TRULY, we believe in conscious and considered shopping. We're not here to follow the crowd; we're here to redefine it. Our selection of products is carefully crafted, focusing on simplicity and thoughtful design to elevate your everyday experiences.

Meet Our Founders

Tara Capp

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves. The product development process has been wholly collaborative, the launch collection is a reflection of the Truly family, and that's something I'm really proud of.

I genuinely believe there is something for everyone at truly.co.uk and we wanted to design simple, well thought-through products that elevate the everyday."

Peter Jones

While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. It's been over two years in the making and I believe our products will speak for themselves, both in terms of quality and design. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to product outstanding, yet affordable lifestyle pieces."

Meet The Family

Ashleigh Our Ecommerce Manager

Why do you believe we all need a bit more Truly in our lives?

The fact that Truly takes pride in making life that bit easier is a huge plus for me. Not serving up pages and pages of products but bespoke collections that are timeless makes it stand out from the huge fast throwaway fashion companies of today.

Presuming you are currently in the job of your dreams, what drives you at work?

No one wants to spend hours browsing through a website so as an Ecomm Manager, I’m here to make the journey to purchase as easy and seamless as possible. I love finding out what the issues are for a customer and then removing them. Creating bespoke journeys for customers to show them the most relevant product and at the right time makes their lives that little bit easier.

What’s your favourite Truly Product?

I love a stylish yet functional product, like a dress with pockets. So, although it’s a men’s product, I am obsessed with the leather backpack!

Sarah Our Buyer

Why do you believe we all need a bit more Truly in our lives?

Truly product is high quality, timeless and seasonless and I feel it promotes better customer buying practices. I wanted the job at Truly for exactly these reasons, all doing our bit to help the reduce waste. 

Presuming you are currently in the job of your dreams, what drives you at work?

Creating product is my passion, I love trying to understand the customer and then working out what they will want next.  

What’s your favourite Truly Product? 

It's got to be the Recycled Wool Blanket. I like how the branding is integral to the design and the colour that has been achieved from using the recycled fibres. 

Freya Our Customer Service Assistant

Why do you believe we all need a bit more Truly in our lives?

Truly is loved by many, including myself, as we put thought and care into our products to make them a luxury for our customers. I also love how truly cares for the community, environment and the NHS. There is something for everybody at Truly!

Presuming you are currently in the job of your dreams, what drives you at work?

Truly has given me an amazing opportunity to be learning new things while working. My role is varied meaning every day is different which makes it very enjoyable and interesting. I am eager to help our customers with what they want and give the best service I can.

What’s your favourite Truly Product? 

My favourite product is the Cream Wide Leg Joggers, giving you comfort at the same time as being fashionable.

Katy Our Digital Marketing Manager

Why do you believe we all need a bit more Truly in our lives?

I love the collection that Tara and the team has created, all the elements to each product are so well thought out. Whether I'm buying a gift or buying for me, I trust that I am getting the absolute best for my money and will last through the seasons. 

Presuming you are currently in the job of your dreams, what drives you at work?

Truly is always looking to the future, whether that's in terms of the classic bedding sets or gifting ideas that are sure to please, it's a very inspiring place to be.  I love the drive for quality and creativity that the entire team has and that translates in to my role by creating engaging content that showcases this.

What’s your favourite Truly Product?

The silk sleepwear is the ultimate slice of self care that I didn't know I needed before starting at Truly.