Introducing TRULY – the epitome of sophistication and timeless style.

In a world where trends come and go, we stand firm in our commitment to offering products that transcend fleeting fads. Our collection is meticulously curated to showcase hero products and timeless pieces, designed to carry you through every season with effortless grace.At TRULY, we believe in conscious and considered shopping. We're not here to follow the crowd; we're here to redefine it. Our selection of products is carefully crafted, focusing on simplicity and thoughtful design to elevate your everyday experiences.

AS SEEN IN

TRULY LIFESTYLE - FABULOUS LOGO
TRULY LIFESTYLE - BAZAAR LOGO
TRULY LIFESTYLE - STYLIST LOGO

Tara Capp

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves.

I genuinely believe there is something for everyone at truly.co.uk and we wanted to design simple, well thought-through products that elevate the everyday."

Peter Jones THE DRAGON Truly Lifestyle Image

Peter Jones

While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to product outstanding, yet affordable lifestyle pieces."

Meet the team

  • Ashleigh

    Ecomm Director

  • Sarah

    Senior Buyer

  • Katy

    Marketing Manager

  • Tenecia

    Customer Service & Creative Assistant

  • Catherine

    Buyer

Where can i buy Truly?

Aswell as buying our amazing products through our own Website you can find us online with the these fabulous retailers.

Truly & John Lewis

“Our exclusive collaboration with John Lewis is the start of something very special. Truly is all about affordable luxury and our carefully selected products include a selected range of Homewares, men, women’s and baby wear" - Tara

Truly & Next

We are honoured to now to partnering up with Next.co.uk and to offer our lovely products to their amazing customers online. Our range of homeware including bedding, cushions, decor and severware is available online now.

As styled by