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About Truly

Truly was born out of a desire for high quality, every day products which make life easier. All our products are carefully designed in order to complement your own personal taste and style. Comfort and ease is the permanent thread which runs through our ranges; from the cosiest cashmere to the perfect weekend bag, and continues on into our relaxing home fragrances which includes the unique Foaming Bath Oil, ideal for adding into a hot bath after a long day.

We're privileged to have been able to support a traditional British pottery to create some of our Constellation range and every effort has and continues to be made to make sure our products are as sustainable as possible.

By working directly with our carefully selected manufacturers, we are able to ensure that you are getting the best quality product at the most affordable price, made by people that we are proud to be working with.

Don't just take our word for it, try for yourself. Thank you for taking the time to look through our site, we hope you find something you like.

Meet Our Founders

Tara Capp

With her creative energy, Peter Jones' other half Tara is really the heart of the brand; making her the perfect person to spearhead Truly and create, produce and deliver beautiful products that make life easier.

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves. The product development process has been wholly collaborative, the launch collection is a reflection of the Truly family, and that's something I'm really proud of.

I genuinely believe there is something for everyone at truly.co.uk and we wanted to design simple, well thought-through products that elevate the everyday."

Peter Jones

While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. It's been over two years in the making and I believe our products will speak for themselves, both in terms of quality and design. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to product outstanding, yet affordable lifestyle pieces."

Meet The Family

Rachel Our Buyer

Why do you believe we all need a bit more Truly in our lives?
Truly is a brand with a great outlook, keeping the future and what we can do at the forefront of product development. Sustainability and Truly considered are two considerations that are intertwined.

Being part of a lifestyle brand that delivers beautiful product with a conscious ethos amongst a group of driven individuals that create the Truly team, why wouldn’t you want to work here?

Presuming you are currently in the job of your dreams, what drives you at work?
For me it’s simple, product. I love developing product, playing with colour/print/substrates and being able to deliver product that a customer has to have in their home.

When creating a product, it’s more than just an object, it has a story and a reason for being in the range. The team have collaborated throughout the season to make sure that the end result is something that is Truly fit for purpose and Truly timeless.

What’s your favourite Truly Product?
It has to be something within the home fragrance range, I love being able to create an ambience at home… If only you could see the amount of candles I have dotted throughout my home. They can create such a calm environment, then add essential oils to the mix and wow, I’m sold! So for me, it has to be the day and night candles.

Ashleigh Our Ecommerce Manager

Why do you believe we all need a bit more Truly in our lives?

The fact that Truly takes pride in making life that bit easier is a huge plus for me. Not serving up pages and pages of products but bespoke collections that are timeless makes it stand out from the huge fast throwaway fashion companies of today.

Presuming you are currently in the job of your dreams, what drives you at work?

No one wants to spend hours browsing through a website so as an Ecomm Manager I’m here to make the journey to purchase as easy and seamless as possible. I love finding out what the issues are for a customer and then removing them. Creating bespoke journeys for customers to show them the most relevant product and at the right time makes their lives that little bit easier.

What’s your favourite Truly Product?
I love a stylish yet functional product, like a dress with pockets. So, although it’s a men’s product, I am obsessed with the leather backpack! After seeing a video of it on social media it became my next product to buy. Laptop bags are usually bulky and ugly, but this is sleek, stylish, has room for extras and a little pocket for a phone. It’s just perfect for anyone commuting or just on the go.

Manisha Our Email Executive

Why do you believe we all need a bit more Truly in our lives?
Truly is a great place to work from a positive work environment to a real family feel. Everyone is encouraged to be creative and put forward their ideas which is amazing as everyone is open to exploring new things we can do as a team. I love that Truly has a real focus on sustainably sourced products whilst ensuring that the quality is of a high level.
Presuming you are currently in the job of your dreams, what drives you at work?
I’m constantly learning at Truly, and that’s what drives me! I love getting to know the ins and outs of all the products and seeing how the little improvements make a huge impact. Working collaboratively is something I’ve always wanted in a job and you definitely get that working at Truly and more!
What’s your favourite Truly Product?

I don’t think I can choose a favourite, but the silk range is my favourite! The pieces are so soft and comfy, but so stylish. If I could have a wardrobe ( I wish) full of silk it would be the Truly range, no doubt about it.

Ed Our Social Media Executive

Why do you believe we all need a bit more Truly in our lives?
Truly is a great place to work for a number of reasons. Firstly, one of their key focuses is how we can help move forward in saving the planet with their sustainable clothes range. Secondly, Truly is a very positive place to work as every idea is seen as a good idea. You’re never shut down and are always encouraged to be creative and free with your ideas. From a marketing perspective, this is great as it allows me to get really creative with photography and social campaigns.
Presuming you are currently in the job of your dreams, what drives you at work?
Working in digital marketing and social media, what drives me at work is definitely being able to see the results of your work almost instantly. You get to see what works and what doesn’t, and then it’s up to myself to analyse why it did or didn’t go so well, and then improve the next time. It’s a constant learning process and is an opportunity to build by the day.  
What’s your favourite Truly Product?

My favourite Truly product has to be the His Nibs Weekender Bag. It’s a genius creation which not only solves many issues when traveling but is both stylish and functional.  

Mags Our Social Media Manager

Why do you believe we all need a bit more Truly in our lives?
Truly is unlike any other brand I’ve had the pleasure of working for, there is a real sense of community and family spirit and everyone genuinely cares about the business and wants it to succeed. No idea is ever squashed, but instead, you are met with encouragement and constructive feedback. Here you are celebrated for what makes you, you. It is ‘Truly’ such a unique place to work.
Presuming you are currently in the job of your dreams, what drives you at work?
I love telling stories and telling them well with gorgeous content and imagery, Working in social media is always so exciting because things and trends change all the time, the main thing that stays the same is the constant storytelling and being able to show our customers just how our products can enrich their lives.
What’s your favourite Truly Product?
My favourite Truly product is the leather jacket, I love the feel and the quality and love the fact I can throw it on with almost any outfit
Sunday,Monday,Tuesday,Wednesday,Thursday,Friday,Saturday
January,February,March,April,May,June,July,August,September,October,November,December
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