About Truly

Truly was born out of a desire for high quality, every day products which make life easier. All our products are carefully designed in order to complement your own personal taste and style. Comfort and ease is the permanent thread which runs through our ranges; from the cosiest cashmere to the perfect weekend bag, and continues on into our relaxing home fragrances which includes the unique Foaming Bath Oil, ideal for adding into a hot bath after a long day.

We're privileged to have been able to support a traditional British pottery to create some of our Constellation range and every effort has and continues to be made to make sure our products are as sustainable as possible.

By working directly with our carefully selected manufacturers, we are able to ensure that you are getting the best quality product at the most affordable price, made by people that we are proud to be working with.

Don't just take our word for it, try for yourself. Thank you for taking the time to look through our site, we hope you find something you like.

Meet Our Founders

Tara Capp

With her creative energy, Peter Jones' other half Tara is really the heart of the brand; making her the perfect person to spearhead Truly and create, produce and deliver beautiful products that make life easier.

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves. The product development process has been wholly collaborative, the launch collection is a reflection of the Truly family, and that's something I'm really proud of.

I genuinely believe there is something for everyone at truly.co.uk and we wanted to design simple, well thought-through products that elevate the everyday."

Peter Jones

While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. It's been over two years in the making and I believe our products will speak for themselves, both in terms of quality and design. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to product outstanding, yet affordable lifestyle pieces."

Meet The Family

Ashleigh Our Ecommerce Manager

Why do you believe we all need a bit more Truly in our lives?

The fact that Truly takes pride in making life that bit easier is a huge plus for me. Not serving up pages and pages of products but bespoke collections that are timeless makes it stand out from the huge fast throwaway fashion companies of today.

Presuming you are currently in the job of your dreams, what drives you at work?

No one wants to spend hours browsing through a website so as an Ecomm Manager, I’m here to make the journey to purchase as easy and seamless as possible. I love finding out what the issues are for a customer and then removing them. Creating bespoke journeys for customers to show them the most relevant product and at the right time makes their lives that little bit easier.

What’s your favourite Truly Product?
I love a stylish yet functional product, like a dress with pockets. So, although it’s a men’s product, I am obsessed with the leather backpack!

Katie Our Customer Services Executive

Why do you believe we all need a bit more Truly in our lives?
Unlike any other company I have had the pleasure of working for, the Truly office has a real sense of community and family spirit. Every idea is welcome and helps to shape the future of the brand!
Presuming you are currently in the job of your dreams, what drives you at work?
I get to experience the best of both worlds! I see the entire process from concept and design, through to interacting with customers who have our product in their homes. I help drive the business to be better, communicating the first-hand feedback received and making sure every need is not only met but exceeded. The excitement of what’s to come at Truly is what makes my job so enjoyable!
What’s your favourite Truly Product?
The Fluted Crystal Gin Glasses are, without a doubt, my favourite Truly product. The perfect size for a large G&T on a Friday night (or any and every night if you wish!)
Truly Lifestyle Alice Social Media Exec Picture

Alice Our Social Media Executive

Why do you believe we all need a bit more Truly in our lives?

Truly is an effortlessly empowering brand, with a wide range of beautiful, unique products. I wanted this position at Truly because I knew I could become passionate about the brand; I align myself with Truly’s core values and I knew I could bring an exciting element of creativity to the brand.  

Presuming you are currently in the job of your dreams, what drives you at work?

Truly has been my first opportunity in fashion and lifestyle, which has always been a huge passion of mine. I am so lucky to have had to opportunity to be part of such an exciting and evolving brand. I am so excited to see what my future holds at Truly, and for what I can bring to Truly. 

What’s your favourite Truly Product?

I honestly could not choose one as I am obsessed with every single product – however the Cable Cardigan is an absolute wardrobe staple.

Ricardo Our Financial Controller

Why do you believe we all need a bit more Truly in our lives?

The brand is effortlessly elegant, and the Truly product range are beautifully crafted items which provide affordable elegance. I joined Truly, as the company is in an exciting period of growth, with fantastic opportunities for scalability in the future and I want to be a part of the journey.

Presuming you are currently in the job of your dreams, what drives you at work?

Working in a collaborative team with the collective goal to see Truly thrive and be best-in-class for product quality and customer service.

What’s your favourite Truly Product?

The Mayfair Ivory Fishermans Jumper – Simple, but classy design.

Sarah Our Buyer

Why do you believe we all need a bit more Truly in our lives?

Truly product is high quality, timeless and seasonless and I feel it promotes better customer buying practices. I wanted the job at Truly for exactly these reasons, all doing our bit to help the reduce waste.

Presuming you are currently in the job of your dreams, what drives you at work?

Creating product is my passion, I love trying to understand the customer and then working out what they will want next.  

What’s your favourite Truly Product?

It's got to be the Recycled Wool Blanket. I like how the branding is integral to the design and the colour that has been achieved from using the recycled fibres.

Zainub Our Marketing Executive

Why do you believe we all need a bit more Truly in our lives?

Truly is a brand I knew I could be passionate about when applying. Offering beautiful bespoke pieces at affordable prices with sustainability in mind. I wanted to be apart of the journey and help showcase the brand’s timeless collections to millions. 

Presuming you are currently in the job of your dreams, what drives you at work?

Having that creative freedom in my work is something I love and excites me. Our team collaborates on ideas and empower each other daily is something special you cannot always get at work.   

What’s your favourite Truly Product?

I love a timeless pyjama set! Truly’s Silk Cami Sets are so dreamy and soft on the skin yet so versatile. Just the Silk Cami under a blazer is super cute! 

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