About Truly

Truly was born out of a desire for high quality, every day products which make life easier. All our products are carefully designed in order to complement your own personal taste and style. Comfort and ease is the permanent thread which runs through our ranges; from the cosiest cashmere to the perfect weekend bag, and continues on into our relaxing home fragrances which includes the unique Foaming Bath Oil, ideal for adding into a hot bath after a long day.

We're privileged to have been able to support a traditional British pottery to create some of our Constellation range and every effort has and continues to be made to make sure our products are as sustainable as possible.

By working directly with our carefully selected manufacturers, we are able to ensure that you are getting the best quality product at the most affordable price, made by people that we are proud to be working with.

Don't just take our word for it, try for yourself. Thank you for taking the time to look through our site, we hope you find something you like.

Meet Our Founders

Tara Capp

With her creative energy, Peter Jones' other half Tara is really the heart of the brand; making her the perfect person to spearhead Truly and create, produce and deliver beautiful products that make life easier.

"I've always loved design and interiors. I have spent years renovating my own homes working with different textures and colour palettes turning our home space into a relaxed haven. It was while we were creating our homes that we realised we couldn't find items that were beautifully designed and added a level of luxury to the everyday whilst still being affordable, and so we created Truly. We wanted to design simple, well thought-through products that elevate the everyday.

Our collections are designed to complement and blend naturally into everyone's personal lifestyle. We have scoured the globe for the perfect materials to make our products of the highest quality, ensuring everything is upheld to the standards we believe our Truly Family delivers - we can even source the cashmere back to the individual goat! I'm constantly inspired by my team and we're working hard to generate new ideas for products we'd love to have at home ourselves. The product development process has been wholly collaborative, the launch collection is a reflection of the Truly family, and that's something I'm really proud of.

I genuinely believe there is something for everyone at truly.co.uk and we wanted to design simple, well thought-through products that elevate the everyday."

Peter Jones

While you may know Peter as the hard-nosed cheeky dragon, we know him fondly as our modern-day Superman. Like a real-life superhero, Peter is a phenomenal entrepreneur who knows how to build a business from the ground up.

"I'm immensely proud and excited about Truly. It's been over two years in the making and I believe our products will speak for themselves, both in terms of quality and design. I'm blown away by everyone's constant enthusiasm and creativity to produce outstanding, yet affordable lifestyle pieces. Tara and the team have spent months searching for the best suppliers, both in the UK and around the globe in order to create the perfect Truly collection. It's been exceptionally rewarding to see initial sketches and concepts being turned into finished products. I appreciate I'm a bit biased but the products are beautifully crafted, exceptional quality and most importantly, affordable. Each item has been carefully considered to make a difference to your every day life.

We're thrilled to bring the brand and hope you join the Truly family!"

"I'm blown away by everyone's constant enthusiasm and creativity to product outstanding, yet affordable lifestyle pieces."

Meet The Family

Rachel Our Buyer

Why do you believe we all need a bit more Truly in our lives?
Truly is a brand with a great outlook, keeping the future and what we can do at the forefront of product development. Sustainability and Truly considered are two considerations that are intertwined.

Being part of a lifestyle brand that delivers beautiful product with a conscious ethos amongst a group of driven individuals that create the Truly team, why wouldn’t you want to work here?

Presuming you are currently in the job of your dreams, what drives you at work?
For me it’s simple, product. I love developing product, playing with colour/print/substrates and being able to deliver product that a customer has to have in their home.

When creating a product, it’s more than just an object, it has a story and a reason for being in the range. The team have collaborated throughout the season to make sure that the end result is something that is Truly fit for purpose and Truly timeless.

What’s your favourite Truly Product?
It has to be something within the home fragrance range, I love being able to create an ambience at home… If only you could see the amount of candles I have dotted throughout my home. They can create such a calm environment, then add essential oils to the mix and wow, I’m sold! So for me, it has to be the day and night candles.

Ashleigh Our Ecommerce Manager

Why do you believe we all need a bit more Truly in our lives?

The fact that Truly takes pride in making life that bit easier is a huge plus for me. Not serving up pages and pages of products but bespoke collections that are timeless makes it stand out from the huge fast throwaway fashion companies of today.

Presuming you are currently in the job of your dreams, what drives you at work?

No one wants to spend hours browsing through a website so as an Ecomm Manager I’m here to make the journey to purchase as easy and seamless as possible. I love finding out what the issues are for a customer and then removing them. Creating bespoke journeys for customers to show them the most relevant product and at the right time makes their lives that little bit easier.

What’s your favourite Truly Product?
I love a stylish yet functional product, like a dress with pockets. So, although it’s a men’s product, I am obsessed with the leather backpack! After seeing a video of it on social media it became my next product to buy. Laptop bags are usually bulky and ugly, but this is sleek, stylish, has room for extras and a little pocket for a phone. It’s just perfect for anyone commuting or just on the go.

Katie Our Customer Services Executive

Why do you believe we all need a bit more Truly in our lives?
Unlike any other company I have had the pleasure of working for, the Truly office has a real sense of community and family spirit. Every idea is welcome and helps to shape the future of the brand!
Presuming you are currently in the job of your dreams, what drives you at work?
I get to experience the best of both worlds! I see the entire process from concept and design, through to interacting with customers who have our product in their homes. I help drive the business to be better, communicating the first-hand feedback received and making sure every need is not only met but exceeded. The excitement of what’s to come at Truly is what makes my job so enjoyable!
What’s your favourite Truly Product?
The Fluted Crystal Gin Glasses are, without a doubt, my favourite Truly product. The perfect size for a large G&T on a Friday night (or any and every night if you wish!)

Alice Our Social Media Executive

Why do you believe we all need a bit more Truly in our lives?

Truly is an effortlessly empowering brand, with a wide range of beautiful, unique products. I wanted this position at Truly because I knew I could become passionate about the brand; I align myself with Truly’s core values and I knew I could bring an exciting element of creativity to the brand.  

Presuming you are currently in the job of your dreams, what drives you at work?

Truly has been my first opportunity in fashion and lifestyle, which has always been a huge passion of mine. I am so lucky to have had to opportunity to be part of such an exciting and evolving brand. I am so excited to see what my future holds at Truly, and for what I can bring to Truly. 

What’s your favourite Truly Product?

I honestly could not choose one as I am obsessed with every single product – however the Cable Cardigan is an absolute wardrobe staple, I am equally as obsessed with the Silk Cami Shorts Set and the Ivory Lace Bralette!  

Truly Lifestyle Alice Social Media Exec Picture
Truly Lifestyle Gemma Marketing Executive Image

Gemma Our Marketing Executive

Why do you believe we all need a bit more Truly in our lives?

Apart from being a great place to work, filled with positivity and encouragement, Truly is a brand that delivers timeless classics and quality products with a focused driven approach that can be seen across the whole team.  

Presuming you are currently in the job of your dreams, what drives you at work?

For me, its being able to work within a team that you can bounce ideas off each other, no idea is a bad idea! Truly encourages development and believes not only in the brand but the team behind it.

What’s your favourite Truly Product?

There are so many beautiful products, I don’t think I could choose a favourite! But I do love a good bath and the foaming bath and shower oil not only smells amazing it fills it with endless bubbles.

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